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The intersection of marketing and technology is more pronounced than ever before. Marketers are challenged to adopt a data driven strategy with mounting pressures to deliver on the promise of digital intelligence.

This year’s State of Digital Marketing Analytics in the Top 1000 Online Retailers report shows that while marketing analytics adoption is at an all-time high across leading online retailers, many organizations are struggling to activate their data, through testing, optimization and personalization tools.

This report provides an overview of the marketing analytics platforms, tag management systems, and testing and personalization tools in use by the leading 1000 online retailers in the USA.