Nick Iyengar, Associate Director, Digital Intelligence, Cardinal Path

Nick began his career in digital analytics at Google, where he managed Google’s Analytics Guru team. Using analytics to improve marketing accountability and profitability comes naturally to Nick, who managed tens of millions of dollars in AdWords campaigns during his time at Google. Nick is a Marketing Land columnist, and author of the report, State of Digital Marketing Analytics in the Top 500 Online Retailers, which outlines the use of Adobe Analytics & Google Analytics across the largest ecommerce organizations in the world.

Watch Now: On-Demand

Time: 1 hour

(45 minutes webinar, plus 15 minute Q&A)


View this on-demand webinar to understand measurement frameworks, customer journey mapping, and KPI development at a deeper level, and come away with practical steps to activate your data and personalize the customer experience.

Mary Andrews, Director, Digital Intelligence, Cardinal Path

Mary's expertise ranges from her hands-on measurement strategy, to data collection infrastructure development and implementation, to reporting, to optimization through testing, and more. She endeavors to design clean data collection systems whereby the data that is collected can tell the key story – that is, the story that answers the clients’ business questions.

About the Presenters