Webinar - Analytics for Ecommerce: Using Data to Drive Online Retail Sales
Justin Cutroni, Analytics Advocate, Google
Justin is a respected leader in the web analytics industry helping organizations integrate data into decision making processes. He currently works as an Analytics Advocate at Google, where he drives content strategy and works with Google’s educational teams. Justin collaborates with sales, marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights.
He commonly engages the community through the popular blog "Analytics Talk." Author of Google Analytics Short Cut, published in 2007 by O'Reilly Media, Inc., co-author of Performance Marketing with Google Analytics published in 2010 by Wiley, and Google Analytics published by O'Reilly Media in 2010.
Nick Iyengar, Associate Director of Digital Intelligence, Cardinal Path
Nick is an Associate Director of Digital Intelligence at Cardinal Path, where he is responsible for helping his clients improve their profitability by building their analytics capabilities. Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep segmentation and customization techniques.
Outside the office, Nick has led dozens of analytics seminars, training hundreds of professionals in analytics, and presented at industry events such as GAUGE (Google Analytics Users' Great Event).