Case Study: U.S. Cellular Exposes True Impact of Digital Media in Driving Online and Offline Sales
When U.S. Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework. U.S. Cellular now has a precise view of its customer journey and can attribute sales credit to its programs in real time.
In this case study you will learn how Cardinal Path:
Built a scalable, automated analytics framework to more accurately reflect the true online and offline customer journey and acquisition rates
Established a repeatable process for reclassifying offline activations and laid the foundations for a dashboard for better forecasting
Analyzed the role of each channel at different stages in the consumer’s purchase journey, further enhancing future forecasting capabilities