On-Demand Webinar — Applying Data Science Methods for Marketing Lift
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Charlotte has over a decade of experience in traditional media as well more than seven years of experience in digital marketing and analytics. Her work has spanned Cardinal Path’s Digital Marketing Digital Intelligence teams and she is the ‘secret weapon’ behind many client successes. Charlotte holds a number of industry certifications including Adobe Analytics Implementation Certification, Google Analytics Individual Qualification, and Human Factors International Certified Usability Analyst.
Watch Now: On-Demand
Time: 1 hour
(45 minutes webinar, plus 15 minute Q&A)
Danika Law, Staff Consultant, Data Science, Cardinal Path
Danika is a Consultant with Cardinal Path's Data Science team. She is an expert in experimental design & analysis, R and SAS tools, as well as in applying statistical techniques such as linear and nonlinear regression and time series forecasting. Danika focuses on creating customized models using the best methodology to answer tough business questions across digital marketing and digital intelligence.
About the Presenters