Google Data Studio Playbook

Bring your data to life with powerful dashboards & visualization

Aimed at helping to communicate marketing performance and identify opportunities for further analysis, dashboards have become the go-to tool for enabling smarter decision-making. Data Studio and its native connection to the Google Analytics suite makes it especially seamless to pull in multiple data sources and rapidly build out visualizations for more engaging and impactful reports. Read this playbook for best practices and actionable advice on leveraging Data Studio to:

  • .........
    Provide real-time visibility into marketing performance

  • .........
    Empower seamless collaboration and accelerate the reporting process

  • .........
    Inform smarter decision making around future marketing spend


David Eckman, Co-Founder and Senior Partner, Cardinal Path

As co-founder and senior partner with Cardinal Path, Dave keeps the company and its clients apace with advances in analytics, digital marketing, and technology. He oversees the design of efficient, cost-effective, and revenue-building marketing analytics solutions for clients including U.S. Cellular, Electronic Arts, Visa, YouTube, and many more.

Building partnerships with best-in-class technology vendors including Adobe, Google, Tableau, and many others, Dave ensures that Cardinal Path is constantly ahead of the curve to provide industry leadership and advise clients in their quest to compete and win on digital.

Dave is also a sought-after speaker and educator and has helped thousands of people to grow their digital skill sets and the digital maturity of their organizations.