As marketing resolutions take shape for 2018, checking both strategic and tactical boxes can prove to be a challenge. Now with our monthly Data Lab Webinar Series, you don't have to choose. We're bringing in the experts who have mastered the leading marketing and analytics platforms and routinely deliver results on client projects. Expect practical how-to's, use cases, and ways to get your own marketing tech stack working harder for you.
First up, we explore Google BigQuery -- the analytics workhorse powering advanced capabilities. Integrated with Google Analytics 360, Big Query enables complex querying and delivers another level of granularity. Join us for an action-oriented session designed to help you:
“When I came to 1stdibs a few years ago, we were using data, but it was early-stage. In order to be a high-growth company, I knew we needed to put ourselves in a position where data and analytics would drive our decision-making. You can only go so far on gut feelings. At some point, to sustain and accelerate growth, you need the science.”
- Adam Karp, CEO, 1stdibs
When U.S Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework to guide it's Google Analytics implementation. It now has a precise view of its customer journey and can attribute sales credit to its programs in real time.
“We're now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us share a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”
-Katie Birmingham, Digital & E-commerce Analyst, U.S. Cellular Corporation