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About the Presenters

Corey Kober, Cardinal PathCorey Koberg, Co-founder, Senior Partner, Cardinal Path

Corey leads the Digital Marketing practice and is a frequent speaker on the topic of analytics and digital marketing. Corey is also the author of Google Analytics Essential Training (, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

As a consultant, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization. Corey holds a degree in Electrical and Computer Engineering from the University of Illinois.
Nick Iyengar, Cardinal Path
Jonathan Flander, CRM, Marketing Technology Lead, Cardinal Path

Jonathan has specialized in data-driven marketing for over 15 years working with brands such as Marriott, T-Mobile, Sony, Microsoft, and Coca Cola to help them turn their data into a valuable asset. He has extensive experience leveraging marketing and advertising technology to create truly actionable strategies.

Prior to Cardinal Path Jonathan was VP, Global Data Strategy, at Wunderman / KBM Group where he led Consulting services and provided strategic technical leadership across key accounts. Jonathan holds a Bachelor of Science degree with a major in Computer Science from the University of British Columbia.