Advanced Analytics Tools for the Enterprise Marketer

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In this Google Analytics 360 deep dive, Cardinal Path CTO Dave Eckman explores Google's powerful analytics platform and the advantages and integrations of the 360 Suite. View the product demo and hear actionable advice for personalizing the customer journey and streamlining your own online marketing experience.

How can enterprise analytics help you?

Learn about how 1stdibs, an online retailer of luxury goods, lowered paid media acquisition costs by 90% in one year and implemented a personalization program for email that delivered 100% growth over standard email.

“When I came to 1stdibs a few years ago, we were using data, but it was early-stage. In order to be a high-growth company, I knew we needed to put ourselves in a position where data and analytics would drive our decision-making. You can only go so far on gut feelings. At some point, to sustain and accelerate growth, you need the science.”

- Adam Karp, CEO, 1stdibs

Case Study: U.S Cellular

When U.S Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework to guide it's Google Analytics implementation. It now has a precise view of its customer journey and can attribute sales credit to its programs in real time.

“We're now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us share a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”

-Katie Birmingham, Digital & E-commerce Analyst, U.S. Cellular Corporation

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You'll be glad you know our name.

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