Google Tag Manager 360: Leveraging the Web’s Most Popular Tagging Solution

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In this webinar, we’re joined by Google Tag Manager product lead, Scott Herman, to share ways to leverage Google Tag Manager 360 to better manage and unify your data. We explore the evolution of tag management and the ever-changing landscape, and feature a powerful demo of Tag Manager 360. Watch the webcast recording for actionable tips and tag management best practices for gaining a competitive edge in your marketing programs.

Learn about how 1stdibs, an online retailer of luxury goods, lowered paid media acquisition costs by 90% in one year and implemented a personalization program for email that delivered 100% growth over standard email.

“When I came to 1stdibs a few years ago, we were using data, but it was early-stage. In order to be a high-growth company, I knew we needed to put ourselves in a position where data and analytics would drive our decision-making. You can only go so far on gut feelings. At some point, to sustain and accelerate growth, you need the science.”

- Adam Karp, CEO, 1stdibs

Case Study: U.S Cellular

When U.S Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework to guide it's Google Analytics implementation. It now has a precise view of its customer journey and can attribute sales credit to its programs in real time.

“We're now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us share a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”

-Katie Birmingham, Digital & E-commerce Analyst, U.S. Cellular Corporation

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You'll be glad you know our name.

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