Advanced Analytics for Transformative Marketing

An Interview with Paul Pellman

We sat down with Paul Pellman, Director of Google Analytics 360, to ask him about Google's premium platform and how the 360 Suite of advanced analytics tools are transforming the modern marketing landscape. Watch the interview to find out more!

To learn about how Cardinal Path's industry leading analytics experts can help you get the most out of the Google Analytics 360 Suite, click here.

An Interview with Paul Pellman

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State of Digital Marketing

Whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.
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Solution Sheet

So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid).
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Solution Sheet

Whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.
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PoleStar is an advanced media budget optimization tool that uses analytics models to identify optimal media budget allocation across countries, brands, products, and channels. PoleStar is an easy to use platform that will give you actionable insights to drive dramatic improvements in the overall return on your organization’s marketing investment.
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