About the Presenters

Corey Koberg Cardinal Path cropped.jpgCorey Koberg, Co-founder, Senior Partner, Cardinal Path

Corey leads the Digital Marketing practice and is a frequent speaker on the topic of analytics and digital marketing. Corey is also the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

As a consultant, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization. Corey holds a degree in Electrical and Computer Engineering from the University of Illinois.
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Alex Langshur, Co-founder, Senior Partner, Cardinal Path

Alex is a co-founder and senior partner of Cardinal Path and has helped to build one of the largest digital marketing analytics consulting firms in North America. Currently, Alex leads Cardinal Path’s global digital intelligence and digital marketing training initiatives across 50+ countries. Alex is committed to helping clients leverage their data and digital assets to convert visits to value.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program.
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Eric Hitchman, Staff Consultant, Digital Marketing, Cardinal Path

Eric is a Staff Consultant in the Digital Marketing group at Cardinal Path. A self-professed data geek, Eric has used his expertise in performance media, ecommerce, digital advertising and media buying to bolster the results for Fortune 500 companies across CPG, high-tech, telecoms, insurance, retail and automotive industries. As a consultant, he offers a steady hand to guide organizations in their bid for competitive advantage, using well-define, actionable KPIs to deliver enhanced performance from the outset.

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