Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path

Charlotte has over a decade of experience in traditional media as well more than seven years’ experience in digital marketing and analytics. Her work has spanned Cardinal Path’s Digital Marketing Digital Intelligence teams and she is the ‘secret weapon’ behind many client successes. Charlotte holds a number of industry certifications including Adobe Analytics Implementation Certification, Google Analytics Individual Qualification, and Human Factors International Certified Usability Analyst.

Watch Now: On-Demand

Time: 1 hour

(45 minutes webinar, plus 15 minute Q&A)


View the recording now to learn about:

  • Proven deployment methods for successful dashboards — from timelines to ongoing execution & analysis
  • Customizing user profiles to reflect the needs of business stakeholder
  • Critical governance techniques to maintain dashboard health
  • Recent, real-world case studies showcasing 'lessons learned'

Our presenters have used recent, real-life case studies that showcase Tableau visualizations and lessons learned.

Mark Tallman, Consultant, Analysis & Insights, Cardinal Path

Mark is curious and passionate about human-oriented data analysis, data-driven decision making, and mixed-methods research. An expert in data visualization techniques, Mark draws on his background in sociology to understand the context in which data lives and breathes. Mark began his career as a community manager with Epicentr Social, before joining Skyrocket Digital where he generated leads for their app & web development service. He applied what he learned from previous experiences into his role as a digital strategist bringing new platforms like Snapchat into the media mix, and shaped content decisions through standard and ad-hoc web analysis.

About the Presenters

Stéphane Hamel, Digital Analytics Thought Leader

Stéphane served as Cardinal Path’s Director of Innovation and is now both a formal advisor and client delivery partner. His knowledge and expertise led the Digital Analytics Association to name him the Most Influential Industry Contributor in 2013. Stéphane is the creator of the Digital Analytics Maturity Model that is used to drive digital analytics strategy and governance across hundreds of enterprises, the creator of WASP (Web Analytics Solution Profiler), gaAddons, the “Just-in-Time” tagging methodology, and he is among the first people to have received the DAA Certified Web Analyst title.