On-Demand Webinar: Programmatic Media Buying
Webinar: Programmatic Media Buying



Catch up on digital’s hottest topic, programmatic media buying, and arm yourself with facts to make informed marketing decisions that are sure to have a positive impact on your business.

With two of the industry’s foremost experts presenting their very recent, real-world experiences with programmatic, you will learn about:

  • what is programmatic and why it matters to you, as a marketer
  • why programmatic is shifting the paradigm of agency/client relationships
  • the benefits of automated digital ad buying
  • practical steps to move towards programmatic

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About the Presenters

Alan Amerault Cardinal Path

Alan Amerault, Associate Director, Digital Marketing, Cardinal Path

Alan leads the Digital Marketing group at Cardinal Path, and runs search, display, programmatic, real-time bidding, and retargeting services teams.

He manages key partner relationships, including DoubleClick and Google AdWords / GDN, Microsoft, and a number of DSP and platform partnerships.

Prior to joining Cardinal Path, Alan spent five years in both the search and display media divisions of Microsoft where he employed a data driven approach with clients across several North American and European markets and a wide range of verticals, including agency management and search & display media buying.

About the Presenters

Tony Grotticelli, Universal Music Group Nashville

Tony Grotticelli
Director of Digital Content & Analysis, Universal Music Group Nashville

Tony has nearly a decade of experience in the music industry focusing on digital marketing and technology. As a musician himself, and graduate of Belmont University School of Music, he has a unique perspective from both sides of the industry.

Currently working at Universal Music Group Nashville, Tony is Manager of Digital Content & Analysis, overseeing new technology development, digital advertising, and analytics. Previously he owned/operated TOGA Entertainment and, ever active in Nashville’s professional community, Tony is a mentor in Project Music Nashville: America’s first tech accelerator dedicated to the future of the music business.