Panel Discussion: State of Digital Marketing Analytics in the Top 500 Online Retailers

Why do some top online retailers prefer one web analytics platform over another?  Why are so many of them not using a Tag Management Solution (TMS) yet?  Why do some of them use more than one?

Watch Now!

Dave Eckman Cardinal Path

David Eckman, Co-Founder and Senior Partner, Cardinal Path

As co-founder and senior partner with Cardinal Path, Dave keeps the company and its clients apace with advances in analytics, digital marketing, and technology. He oversees the design of efficient, cost-effective, and revenue-building marketing analytics solutions for clients including U.S. Cellular, Electronic Arts, Visa, YouTube, and many more.

About the Panelists

Nick Iyengar

Nick Iyengar, Associate Director, Digital Intelligence, Cardinal Path

Nick is an Associate Director of Digital Intelligence at Cardinal Path, where he is responsible for helping his clients improve their profitability by building their analytics capabilities. Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries.
Alex Langshur Cardinal Path

Alex Langshur, Co-Founder and Senior Partner, Cardinal Path

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program.  He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Our panel of experts is on the front lines of digital data analytics for leading organizations every day.  Watch as they discuss insights from the recently released State of Digital Marketing Analytics in the Top 500 Online Retailers report.