Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it?

In this webinar, our experts from Google and Cardinal Path go over how to discover the advanced features available within Google Analytics 360 Suite, and what this means for enterprise organizations as they move down the path to digital maturity.

How can enterprise analytics help you?

Learn about how 1stdibs, an online retailer of luxury goods, lowered paid media acquisition costs by 90% in one year and implemented a personalization program for email that delivered 100% growth over standard email.

“When I came to 1stdibs a few years ago, we were using data, but it was early-stage. In order to be a high-growth company, I knew we needed to put ourselves in a position where data and analytics would drive our decision-making. You can only go so far on gut feelings. At some point, to sustain and accelerate growth, you need the science.”

- Adam Karp, CEO, 1stdibs

Case Study: U.S Cellular

When U.S Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework to guide it's Google Analytics implementation. It now has a precise view of its customer journey and can attribute sales credit to its programs in real time.

“We're now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us share a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”

-Katie Birmingham, Digital & E-commerce Analyst, U.S. Cellular Corporation

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