Katie Birmingham, Digital Analytics Manager, U.S. Cellular
Working in the digital analytics field for nearly a decade, Katie helps companies make their websites and digital marketing work harder. Even before ‘analyst’ was in her job title, Katie sought to understand how content influenced site objectives. This curiosity led her to create and occupy the first web analyst role at TechSmith, a software company in Michigan
Katies's dedication to using data to improve customer experience led to her position at U.S. Cellular, where Katie oversees the analytics strategy for digital marketing and ecommerce. She is responsible for everything from data accuracy to site testing and optimization. She is an expert in Google Analytics, website optimization, tying KPIs to business objectives, and uncovering the true contribution digital makes to the bottom line. .
About the Presenters