U.S. Cellular Exposes True Impacted of Digital Media in Driving Online and Offline Sales
Download this case study and discover how Cardinal Path pioneered a new cloud solution using Google’s Cloud Computing Engine and new BigQuery platform to reclassify sales activations, established a custom analytics framework and precise view of U.S. Cellular's customer journey across online/offline.
In this case study, you will learn how Cardinal Path:
Built a scalable, automated analytics framework to more accurately reflect the true online/offline customer journey and acquisition rates
Established a repeatable process for reclassifying offline activations and foundations for a dashboard for better forecasting
Analyzed the role of each channel at different stages in the consumer’s purchase journey, further enhancing the future forecasting capabilities
U.S. CELLULAR EXPOSES TRUE IMPACTED OF DIGITAL MEDIA IN DRIVING ONLINE AND OFFLINE SALES