Bolster your Data with Voice of Customer

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The addition of Surveys 360 to Google’s 360 Suite has massive potential for bolstering your analytics through capturing consumer sentiment. Having the ability to deploy market research and generate statistically significant results - in just days, instead of months - could be the game changer you’re looking for.

In this live webinar, we’re joined by Michael Cumberbatch, product lead for Google Surveys 360, where you’ll hear about creative use cases and powerful integrations that are driving deeper insights across the enterprise. It’s a session you won’t want to miss if you’re seeking:

  • Fast, flexible and reliable ways to inform smarter business decisions
  • Real-world stories of campaign-specific use cases
  • Methodologies for maximizing surveys within your Google stack
  • The right tool for driving your online market research

How can enterprise analytics help you?

“When I came to 1stdibs a few years ago, we were using data, but it was early-stage. In order to be a high-growth company, I knew we needed to put ourselves in a position where data and analytics would drive our decision-making. You can only go so far on gut feelings. At some point, to sustain and accelerate growth, you need the science.”

- Adam Karp, CEO, 1stdibs

Case Study: U.S Cellular

When U.S Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework to guide it's Google Analytics implementation. It now has a precise view of its customer journey and can attribute sales credit to its programs in real time.

“We're now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us share a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”

-Katie Birmingham, Digital & E-commerce Analyst, U.S. Cellular Corporation

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You'll be glad you know our name.

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