John Hossack, CEO, Co-founder, Senior Partner, Cardinal Path
For more than 12 years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. John's passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates.
John has presented at the eMetrics Summit in Toronto and SF, SMX Toronto, numerous Web Analytics Association events, Internet Marketing Conference in Vancouver and numerous webinars including those of the American Marketing Association. John is a Founding Partner and COO at Cardinal Path, as well as being a Past President of the International Internet Marketing Association.