Marketer's Guide to Machine Learning & Artificial Intelligence

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From Watson and Einstein to Sensei and Alexa, martech vendors including tech’s Big Five are rushing to arm marketers with the latest tool in their arsenal - Artificial Intelligence. AI, as a buzzword, has long been a mainstay for the technologically advanced. Now, we’re at a pivotal moment where platforms are pushing its boundaries in ways that could solve real business problems.

Don’t miss this webinar spotlighting AI use cases for marketing. Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications will join us in exploring the current state of AI, machine learning and cognitive computing, and ways that its rapid growth will change the future of marketing. Join us to hear about:

  • How AI can help to deliver a better customer experience
  • Opportunities for marketers to leap from AI research to adoption
  • The impact of AI on marketing talent across organizations

How can enterprise analytics help you?

“When I came to 1stdibs a few years ago, we were using data, but it was early-stage. In order to be a high-growth company, I knew we needed to put ourselves in a position where data and analytics would drive our decision-making. You can only go so far on gut feelings. At some point, to sustain and accelerate growth, you need the science.”

- Adam Karp, CEO, 1stdibs

Case Study: U.S Cellular

When U.S Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework to guide it's Google Analytics implementation. It now has a precise view of its customer journey and can attribute sales credit to its programs in real time.

“We're now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us share a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”

-Katie Birmingham, Digital & E-commerce Analyst, U.S. Cellular Corporation

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You'll be glad you know our name.

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