Marketer's Guide to Machine Learning & Artificial Intelligence

From Watson and Einstein to Sensei and Alexa, martech vendors including tech’s Big Five are rushing to arm marketers with the latest tool in their arsenal - Artificial Intelligence. AI, as a buzzword, has long been a mainstay for the technologically advanced. Now, we’re at a pivotal moment where platforms are pushing its boundaries in ways that could solve real business problems.

Don’t miss this webinar spotlighting AI use cases for marketing. Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications will join us in exploring the current state of AI, machine learning and cognitive computing, and ways that its rapid growth will change the future of marketing. Join us to hear about:

• How AI can help to deliver a better customer experience
• Opportunities for marketers to leap from AI research to adoption
• The impact of AI on marketing talent across organizations