How Bombardier Recreational Products Jumpstarted Their Digital Marketing Success
Bombardier Recreational Products (BRP), the makers of Ski-Doos, Sea-Doos & Can-Am ATVs, among others, decided to go back to the drawing board and rethink its approach to campaigns in a digital age. Their first step was to recognize the need to grow their digital analytics maturity.
In this 45 minute on-demand webinar, hear first-hand how the rapid acceleration of an organization's digital analytics maturity can significantly enhance business processes and get an inside look at the super cool online / offline campaign tracking dashboards that provide true line of sight into marketing’s impact across the organization.
In this webinar, learn:
The steps towards creating a world-class digital marketing function
How to empower the organization through digital intelligence that’s easy to consume and act upon
The results that are possible with a digital framework in place
ABOUT THE PRESENTERS
Mathieu Nezan Manager, Digital Marketing Bomardier Recreational Products
Mathieu Nezan has over ten years’ experience in the digital and interactive marketing space. He held positions such as Director of interactive at MusiquePlus, an iconic TV specialty channel based in Montreal devoted to music. He also served as Product Manager for the Canoe.ca Network, a leading digital portal in Canada.
In his digital marketing role with BRP, Mathieu has played a key role in redeveloping the digital strategy for the organization and creating an environment where data is driving decisions and empowering stakeholders across the organization to identify truths within their business processes that act as a catalyst for growth.
Mathieu holds a Bachelor in Business, with a focus on Marketing from the University of Quebec.
Stéphane Hamel Director of Innovation Cardinal Path
Named Most Influential Industry Contributor by the Digital Analytics Association (DAA) for 2012, he has made significant contributions to the industry, including creating the Online Analytics Maturity Model, Web Analytics Solution Profiler (WASP) and gaAddons, the Just-in-Time tagging methodology.
HOW BOMBARDIER RECREATIONAL PRODUCTS JUMPSTARTED THEIR DIGITAL MARKETING SUCCESS