Advanced Adobe Analytics: Getting the Most from your Metrics
Like all analytics platforms, Adobe Analytics (formerly SiteCatalyst) has a host of customizable options for measuring digital marketing campaigns. However, Adobe Analytics can also be leveraged in more unconventional use cases ranging from SEO optimization opportunities to advanced campaign tracking and attribution.
In this 45-minute on-demand webinar, Charlotte Bourne, Senior Digital Analyst at Cardinal Path, covers a number of “unconventional plays” in Adobe Analytics including:
How to scrape data out of the platform
Getting better keyword level insights
Attribution modelling options
Where there is a specific Google Analytics equivalent, that will also be presented, but some of these plays are solely available in the Adobe Analytics platform.
ABOUT THE PRESENTER
Charlotte Bourne Senior Digital Analyst Cardinal Path
Charlotte is a Senior Digital Analyst at Cardinal Path where she works on both the digital marketing and digital intelligence teams doing SEO and analytics. Her educational background includes a B.Com and M.A. and she is currently working towards a M.Sc. in Predictive Analytics from Northwestern University. She has certifications in usability from Human Factors International, analytics from Google, and a now long lapsed Google PPC certification.
ADVANCED ADOBE ANALYTICS: GETTING THE MOST FROM YOUR METRICS