Digital analytics experts from Cardinal Path answer all of your questions about Google Universal Analytics and what it means for you and your organization.
In this 30-minute on-demand webinar, experts from Cardinal Path answer your questions about Google Universal Analytics:
Game changers - going beyond traditional web analytics and leveraging cross-device tracking & collecting any data that is sent from any device connected to the internet.
Business view - how features like demographics, better attribution and the ability to extend data with your own metadata (like product attributes) will bring new benefits.
Privacy & compliance - is the advent of Universal Analytics opening a can of worms or is it an opportunity to address privacy and compliance as a business asset?
ABOUT THE PRESENTERS
Stéphane Hamel Director of Innovation Cardinal Path
Named Most Influential Industry Contributor by the Digital Analytics Association (DAA) for 2012, he has made significant contributions to the industry, including creating the Online Analytics Maturity Model, Web Analytics Solution Profiler (WASP) and gaAddons, the Just-in-Time tagging methodology.
Dave Fimek Web Analyst and Trainer Cardinal Path
Dave has several years of analytics experience working for the US Navy as an intelligence analyst in support of overseas war efforts and counterterrorism for numerous Department of Defense clandestine organizations. He currently works with clients to implement custom web deployments, designs and develops business intelligence dashboards and conducts implementation audits to assess accuracy and best practices.
Scott Shannon Senior Consultant and Trainer Cardinal Path
Scott has over 12 years of experience working with clients across all sectors - ranging from Energizer to Merck to NBC Universal as well as a host of governmental organizations and non-governmental organizations (NGOs).