Personally Identifiable Information

Responsible Practices to Safeguard your Google Analytics Data

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into your Google Analytics.

Read Cardinal Path's guide to data security and privacy for:


  • Best practices for mitigating risks of PII & limiting chances of occurrences


  • Tips on assessing whether you have PII present within your GA account


  • Approaches to auditing & solutions for resolving the issues of PII