State of Digital Marketing Analytics

Learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to build out data and analytics solutions to help them thrive in the digital economy.

Report highlights:

  • Adoption breakdown of major analytics, tag management, testing tools and more

  • Year-over-year market share across marketing technology platforms

  • Trends towards the deployment of more than one solution