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U.S. Cellular Exposes True Impact of Digital Media in Driving Online and Offline Sales
Download this case study and discover how Cardinal Path pioneered a new cloud solution using Google’s Cloud Computing Engine and new BigQuery platform to reclassify sales activations, established a custom analytics framework and precise view of U.S. Cellular's customer journey across online/offline.
In this case study, you will learn how Cardinal Path:
Built a scalable, automated analytics framework to more accurately reflect the true online/offline customer journey and acquisition rates
Established a repeatable process for reclassifying offline activations and foundations for a dashboard for better forecasting
Analyzed the role of each channel at different stages in the consumer’s purchase journey, further enhancing the future forecasting capabilities
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U.S. CELLULAR EXPOSES TRUE IMPACT OF DIGITAL MEDIA