Download this case study and discover how Cardinal Path pioneered a new cloud solution using Google’s Cloud Computing Engine and new BigQuery platform to reclassify sales activations, established a custom analytics framework and precise view of U.S. Cellular's customer journey across online/offline.

In this case study, you will learn how Cardinal Path:

• Built a scalable, automated analytics framework to more accurately reflect the true online/offline customer journey and acquisition rates
• Established a repeatable process for reclassifying offline activations and foundations for a dashboard for better forecasting
• Analyzed the role of each channel at different stages in the consumer’s purchase journey, further enhancing the future forecasting capabilities