Nathaniel Payne, Associate Director, Data Science & Engineering, Cardinal Path
Nathaniel is a technology architect, researcher, marketer, and statistician with over 9 years of research, analysis, and development experience. In his role at Cardinal Path he is responsible for working with the firm's partners, top leadership, and staff to develop the data & technology strategy for Cardinal Path and our clients. He is also leading the consolidation and development of a single technology stack at Cardinal Path which integrates the big data capabilities required by our clients. Nathaniel also provides guidance and advice to the leadership team on the product road map development, identifying key areas for improvement of products and services. Finally, he is currently an instructor at the British Colombia Institute of Technology and a lecturer in the MBA program at Simon Fraser University.
About the Presenters
Corey Koberg, Co-Founder, Senior Partner, Cardinal Path
A principal consultant and frequent speaker in the field of search engine and online marketing, Corey is also the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010). Having held positions with Intel, Compaq, and Qualcomm, he has been instrumental in helping some of the world’s leading organizations find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. Corey holds a degree in Electrical and Computer Engineering from the University of Illinois.