On-Demand Webinar:
Using BigQuery to Unlock Business Potential within Enterprise Data

Are you trying to figure out how to put the explosion of data in your organization to good business use? Google BigQuery is a data-querying tool that is lightning-fast, in the cloud, and easy to use. It's the key to unlocking business benefits within humongous data sets.

This webinar will be useful for anyone who is tasked with Big Data applications for their organization. It will explore cutting-edge applications of BigQuery, including:

  • forecasting for product sales, costs, and ROI
  • for online/offline attribution
  • online data and path analysis for data coming from Google Analytics
  • choosing the right channel to access BigQuery based on your level of expertise and need for interactivity
  • real-world, recent examples from data-savvy organizations using BigQuery

Watch Webinar Now!

Nathaniel Cardinal Path

Nathaniel Payne, Associate Director, Data Science & Engineering, Cardinal Path

Nathaniel is a technology architect, researcher, marketer, and statistician with over 9 years of research, analysis, and development experience. In his role at Cardinal Path he is responsible for working with the firm's partners, top leadership, and staff to develop the data & technology strategy for Cardinal Path and our clients. He is also leading the consolidation and development of a single technology stack at Cardinal Path which integrates the big data capabilities required by our clients. Nathaniel also provides guidance and advice to the leadership team on the product road map development, identifying key areas for improvement of products and services. Finally, he is currently an instructor at the British Colombia Institute of Technology and a lecturer in the MBA program at Simon Fraser University.

About the Presenters

Nathaniel Cardinal Path

Corey Koberg, Co-Founder, Senior Partner, Cardinal Path

A principal consultant and frequent speaker in the field of search engine and online marketing, Corey is also the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010). Having held positions with Intel, Compaq, and Qualcomm, he has been instrumental in helping some of the world’s leading organizations find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. Corey holds a degree in Electrical and Computer Engineering from the University of Illinois.